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Top 10 reasons to Invest in a Mobile Application for your Business
Welcome to the 2020 digital revolution. With the global pandemic requiring people to work from home, technology is in the limelight, now, more than ever. Mobile applications play a key role in consumers obtaining information about products or services at their fingertips. Smartinsights statistics show that there are over 2.7 billion smartphone users and 90% of their time is spent on using mobile apps. Thanks to the rise of the millennial generation who are always "socially active", these numbers are bound to increase.
If you want to attract and maintain a loyal customer base for your business, improve your brand presence on Mobile and increase your profits, then just keep reading! Here are our top 10 reasons on why you should get a Mobile App developed for your business!
#1 Market Outreach
A mobile app will help you establish your presence among the 2.7 billion smartphone users in the market. This serves as an additional medium for customers to instantly access your business content and thereby help you increase your overall Return on Investment (ROI). Customers are much likely to download an app to avail services, rather than go through the time-consuming route of using a laptop/ desktop to search for information. You can convert the 2.7 billion "potential" customers to "purchasing" customers using a mobile app alone!
#2 Brand Recognition and Value
Imagine that every time a user visits the Play store or Apple App store, they see your brand’s logo. This not only increases your brand’s visibility but also makes the customer aware that if they ever need a similar service, your app is available for them. Having an app also establishes a sense of credibility in the customers mind, ultimately adding value to your service.
#3 Improved Customer Interactions
A mobile app will provide a convenient way for your customers to interact with your business. Whether it be product purchases or registering grievances- an app is a faster medium to do this. Live chats integrated within the app can help your customers get instant query resolutions.
A mobile app will allow you to instantly notify your customers through push notifications and instant messages. A 24∗7 customer service available through the app will imply improve customer satisfaction.
#4 Boosting Business Profits
Customers can be introduced to loyalty points, bonus, reward programs, etc. that can help boost the sales of your product. In-app purchases of products and services is another strategy that can contribute to your overall ROI.
A great example of this is the 'McDonald', Dominoes app that allows people to order food efficiently and quickly. Their special offers available only through the app have led to a boost in their sales!
#5 Analyzing Customer Related Statistics
A Mobile app will help you gain information regarding your customers. Your business will be able to make smarter choices through collected information like customer demographics, geographical locations, preferences, behavioral patterns etc.
Data trends that can be derived from this information is a well-established method of boosting sales. For an in-depth understanding, check out our blog on The Role of Predictive Analytics in making Smarter Business Decisions.
#6 Faster Product Purchases
Consider this Sara is browsing the web late at night, when a notification pops into her phone for a special sale that you are having. She wants to avail the offer immediately without having to wait for regular business hours when a human employee is available to make the transaction. She uses her app to quickly 'add to cart' , 'checkout' and 'pay online'. Three tasks - done and dusted instantaneously!
#7 Faster Customer Query Resolutions
If your customer wants to know more about your service, or get a query attended to a mobile app will be very handy. Instead of booting up a computer, accessing the website through a browser and then checking your website for a solution, a phone app will require minimum effort and give instant resolutions. Customers will also be provided quick resolutions to queries or feedback/grievances that can be simply registered through minimal effort on the app
#8 Personalized Content for Customers
Customers appreciate highly tailored content as per their needs. User-centric personalization can be based on a user's interest, behaviors, location, demographics and other factors. Mobile apps make it easier to cater to personalized experiences- all the while contributing to customer satisfaction
#9 Utilization of Device Features
A mobile app can easily be integrated to use a customer's device features like camera, GPS, voice recorder, bar code scanner etc. to improve customer experience. For example, a mobile's GPS can allow you to understand whether a home delivery will be possible in their location. Such smart usage of in-built device features can reduce the time users take to initiate and perform an action
#10 Push notifications usage
Your client base can be easily kept informed of new products and services, updates to existing products and any other information regarding your business through push notifications. This can also help to promote products and services regularly thereby adding to your sales and profits.
Now that we've got you well informed on why you need a mobile app for your business, it's time to contact a business that can provide a Mobile App customized to your needs as well as customer base!
Mobile App Experts
CogniAim's expert team of Mobile App designers and developers helps you take your Mobile App ideas right from design phase to the market. Our winning mobile application strategies contribute to the growth of your business to improve customer outreach. Specializing in Android, iOS and Hybrid mobile application development - CogniAim is the one stop solution to all your Mobile App needs.
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